Anyone who uses engineered products is probably aware of “specmanship.” Simply put, specmanship is the art of manipulating theoretical and experimental data to cast a product in a better light. It ...

Linear measurement tools are essential for determining the dimensions of an object. These tools provide a way to quantify distance in a straight line. In engineering and physics, getting your ...

TV ad buying is going through an automation transformation – and TV buyers have a need for speed. But linear TV reporting has historically been a very slow affair that could take days, said Andrew ...

To measure linear inches, you need to use a tape measure and measure the height of your suitcase (top to bottom), the width ...

Health advertisers have typically relied on linear TV for its scale without truly knowing if they are reaching the right patients. Airtime is purchased based on the most basic demographics that often ...