Search engine optimization (SEO) can feel incredibly overwhelming to many business owners. But did you know that one of the most effective SEO strategies is to target your internet marketing efforts ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

Next year offers both an Olympics and election for advertisers, but how impactful will those be for broadcasters’ bottom lines? Media buying executives from IPG Mediabrands, Publicis and Sage Media ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

"2026 is the year local advertising moves from manual to intelligent," said Sarah Cucchiara, VP of Client Success at Tiger Pistol. "AI and automation have unlocked the ability to personalize creative, ...