Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...

Local search is changing fast. Accurate business listings alone do not guarantee visibility or customer attention. AI-powered platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity now ...

It’s hard to overstate the value of maximizing your organic visibility for location-based searches. A well-executed local SEO strategy lets you reach far more local customers, which can deliver a ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...