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Your logo is a visual representation of everything your company stands for. Think of McDonald’s golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

A good logo makes all the difference. Not everyone, however, can afford a graphic designer. Luckily there are better options. The Complete Logo Kit, for instance, is a popular alternative — And it’s ...