When Wired Magazine published an article called "The Long Tail," it immediately became a phenomenon on the order of Malcolm Gladwell's "The Tipping Point." In the October 2004 article, Wired editor in ...

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The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but recently a series of articles about leveraging the long tail for pay-per click have ...

Recently I was fortunate to interview Chris Anderson, editor-in-chief of Wired and the keynote speaker for the Open Source Think Tank, coming up February 7-9 in Napa Valley, Calif. Given Chris' views, ...