The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics have their merits, they fail to paint a full picture of a loyalty program’s ...
In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...
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Loyalty programs are 'ground zero' as companies turn them into 'data-harvesting machines' — why this should concern you
The long-standing model of mutual benefit is rapidly disappearing ...
The opacity of major loyalty, rewards, and points schemes has been on the regulatory radar for more than 20 years, not least ...
While discounts and points still motivate participation in loyalty programs, softer perks – like exclusivity, early access, and VIP treatment – rank among the strongest loyalty drivers across ...
It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...
Add Yahoo as a preferred source to see more of our stories on Google. Trader Joe's grocery aisle - refrina/Shutterstock Trader Joe's is known for creating a stellar experience for customers. From its ...
Ponant's Le Laperouse. The Ponant Yacht Club offers discounts tied to the number of cruises taken. Photo Credit: Courtesy of Ponant Whether it's collecting Starbucks stars to redeem free coffee or ...
Ever thought about what your grocery shopping habits say about you? Well, if you’re a shopper hoping to get extra discounts, signing up for that free loyalty program sounds like a good idea. However, ...
DUBLIN--(BUSINESS WIRE)--The "United Kingdom Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail ...
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