Employee loyalty is a two-way street that benefits both the employee and company. The employee benefits by feeling involved in the success of the company and being rewarded for hard work. The company ...

In my experience, cultivating customer loyalty through loyalty programs and other means has never been more critical. Never before have customers had such easy access to other purchasing options if ...

Does everyone have a loyalty program of some kind? Seems like it. 90% of companies have some flavor of loyalty program yet, according to a Loyalty360 survey, 71% of consumers said “yes” when asked, ...

Brands are losing billions of dollars propping up outmoded and increasingly irrelevant loyalty programmes that consumers are disengaged with, according to a new report from Accenture Strategy.

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

Banks and loyalty teams are no longer evaluating tours and activities APIs just to “add things to do.” The real goal is usually broader: drive engagement, deepen retention, and keep the customer ...