CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

Add Yahoo as a preferred source to see more of our stories on Google. Many major grocery chains offer loyalty or rewards programs that help you save money through exclusive discounts, cashback on ...

Starbucks Rewards is no longer “a coupon book,” CEO Brian Niccol said. “We had to stop doing all that discounting. This ...

Loyalty programs do not need to be rethought entirely. However, they do need to be accessible across the full journey.

The specialty grocer is looking to its newly launched Sprouts Rewards to improve its value messaging, but sources say the ...

With over 1 million active and engaged customers in its MVP program, the Ahold Delhaize banner is dialing up personalization ...

JetBlue’s loyalty programs and premium experiences were bright spots in an otherwise disappointing quarter and amid questions ...

Many shoppers are sitting on untapped value from memberships and loyalty programs they already pay for. From free prescriptions to hidden travel credits, these benefits can easily outweigh annual fees ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

Fast food loyalty apps can turn everyday meals into free food, but not all are created equal. Some chains make rewards easy to earn and redeem, while others bury perks behind high point thresholds or ...

ChatGPT revealed 8 ways grocery store loyalty programs quietly raise costs while making you feel like you're saving money.