Bdy. was created for the consumer who enjoys the Tree Hut brand but is looking for an elevated and more sophisticated range of skin care essentials, per the company. The Body Badalada Vitamin-Infused ...
Tree Hut parent company Naterra is looking beyond body scrubs. The Texas-based conglomerate, which also owns baby care brand Baby Magic and launched Bdy., a Millennial-focused body care line, in 2025, ...
TikTok-viral body care line Tree Hut is gaining a sister brand. Naterra International Inc., which owns both Tree Hut and baby care brand Baby Magic, is launching Bdy., marking its next step into the ...
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