Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for. Marketing research can give a business a picture of what kinds of new ...

This method is most suitable to B-to-B companies. You will see this method used in many business plans presented to venture capitalists. Here's a step-by-step approach to the Market Buildup method.