If we look at the most frequent difficulties businesses face, we would see that collecting leads and keeping consumers engaged throughout their journey are at the top of the list. Along with these ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

Grand View Research valued the global marketing automation software market at $6.7 billion in 2024 and expects it to reach $15.6 billion by 2030, growing at a compound annual rate of 15.3 percent. The ...

As a marketing automation consultant, a chunk of my time is spent reviewing and correcting the setup and account structure issues I see every day in automation platforms. More often than not, ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

As a legal marketer, it can be a challenge to juggle multiple tasks—keeping campaigns on-brand, driving conversions, and doing it all with fewer resources. Sound familiar? With budgets tightening, it ...

Enterprise marketing is running at a pace no manual team can match. Customers move across apps, email, ads, and WhatsApp in seconds, and brands are expected to deliver personalised, real-time ...

The printing industry is unique in that there are so many aspects of print, including the types, use cases, industries, and services, as well as the wants and needs of customers in how they interact ...

It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities. Intelligent ...

Many companies still handle most sales tasks manually, which consumes a lot of time, resources, energy and money. With marketing automation, you can lower costs and allocate resources to a big extent ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Whether you’re interested in maximizing efficiency or just making sure your newsletter goes out on time, every time, marketing automation tools can help you achieve your goal.However, there are some ...