Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters. Automation is a holy grail in marketing. But with so many automation methods available, it can ...

SAN FRANCISCO--(BUSINESS WIRE)--Marin Software announced today the addition of MarinOne Scripts to the MarinOne performance marketing platform. By seamlessly integrating Python scripting capabilities ...

Marketing teams today are running at a pace that would have felt impossible just a few years ago. Campaign cycles are shorter. Video content is constant. Social platforms reward speed. Paid ads ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

The “Let Gen Z Write Your Marketing Script” trend is being used by everyone from museums to furniture stores — and it’s bringing in the views. The videos show a person of a certain age using Gen Z ...