A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Finding ways to grow your electrical contracting business requires development of a marketing plan. A marketing plan also gives you a guide for staying on top of the changes in the market, such as ...

You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Startups are traditionally lean. This trait is because they must allocate their initial capital strategically to develop and launch their product, hire staff, and establish themselves in their ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

Generative AI has rocked the tech world, and every company is now considering if there is a way for them to leverage this technology. Since the introduction of ChatGPT, the tech industry has been ...

Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more ...