Color matching isn't just for your foundation—here, makeup artists explain how to color match lipstick for a more flattering pout. When I hear “color matching,” I think of finding the just-right ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. At Sephora, employees are equipped with a handheld device that, ...

NEW YORK (WABC) -- For some people, finding the right make-up or skin care product can be a challenge. But several companies are now offering to create exactly what the customer desires. You can get a ...

From Real Housewives and drag queens to athletes and action stars (and all of us that fall in between), bad shade matching seems to be a universal problem. If you wear makeup, you know the pain of ...

INDIANAPOLIS (TEGNA) — Crayola is releasing a new box of crayons inspired by skin tones around the world, so that kids can "creatively and accurately color themselves into the world they see around ...

A new generation has found a high-tech way to embrace a fashion rule that first boomed in popularity in the 1980s—color analysis. For decades, trained consultants have worked with clients to help them ...

Eliminate decision fatigue by finding the right colors, personalized to you! Match My Makeup, a groundbreaking beauty tech platform, is taking personalization to new heights by matching lip colors to ...

Finding the perfect shade of foundation has always been a struggle for me. I’ve tried so many different brands, but even the ...

Following is a transcript of the video. Nico Reyes: The odds of a foundation adapting to all skin tones are extremely low, but today we're going to be trying a product that claims to do just that.