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As McDonald’s seeks to beef up its workforce, it’s also trying to upgrade its image as the poster child for low-wage jobs by redefining the term “McJob." Subscribe to read this story ad-free Get ...
Remember McJobs? For the uninitiated, the McJob was a lowly position, often in the service sector, with few opportunities for career advancement. In the late 1980s and early 1990s, it was almost a ...
McDonald’s is miffed at the editors of Merriam-Webster’s Collegiate Dictionary for the recent inclusion of the term “McJob” to mean “low-paying and dead-end work.” CEO Jim Cantalupo says the word is ...
In today's tough employment market, one company has become the go-to option for the frustrated job seeker: Starbucks. That's a problem for McDonald's as it seeks to beef up its workforce for what's ...
McDonald's can't take some of the "Mc"-ing of America, as they are complaining about a new defintion in Merriam-Webster's: McJob defined as "a low-paying job that requires little skill and provides ...
It's one thing to have your brand name go generic: Kleenex for tissues, Xerox for copies. It's another when it's generic for something the company finds derogatory. Which explains McDonald's current ...