This post is the second in a series teasing out lessons from the first season of my Cool Schools podcast. See the first installment, on talent, here. Cool Schools set out to do something different. As ...

So, you spend a good portion of your working hours making measurements, but how do you explain measurements to non-engineers, especially young ones? Here’s something to try with a child. Get a ruler.

Measurement has always been the backbone of advertising, but the rules have changed. Signal loss, the expansion of new types of media channels, and stricter privacy regulations have rendered ...