Meta's fourth quarter beat on the top and bottom lines as the company anticipated a big increase in spending this year to as ...

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Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents ...

Meta doesn’t have a “fraud ads problem.” It has an incentive problem, because the quickest way to stop a scam is usually the quickest way to slow down ad money. In other words, scams are a revenue ...