Citations: Tybout, Alice M., John Hauser. 1981. A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation. Journal of Marketing. (3)82-101.

A dollar is a dollar is a dollar, so goes the economic theory of fungibility. But do people really act that way? In a new working paper, Brown University economist Justine Hastings and Jesse Shapiro ...

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