Fast Company

Net Promoter Scores are dead—here’s a better way to understand what your customers think

For years, marketers have relied on the Net Promoter Score (NPS) as the gold standard for measuring customer sentiment. But in recent years, as many brands have grown increasingly disconnected from ...
CMS Wire

Your NPS Strategy Is Becoming ‘Feedback Theater’

In 1975, economist Charles Goodhart offered a warning that would eventually haunt every modern boardroom: When a measure becomes a target, it ceases to be a good measure. By 2026, the Net Promoter ...
Entrepreneur

This Popular Way of Measuring Product Success Isn’t Telling You the Whole Story — Here’s What to Track Instead

While Net Promoter Score (NPS) has become the default way of measuring product success, it is deeply flawed. Instead of relying solely on NPS, product teams should prioritize usage, retention and ...
Business Wire

11:11 Systems Achieves Top NPS Score in AVANT’s Analysis of Cloud Providers

FAIRFIELD, N.J.--(BUSINESS WIRE)--11:11 Systems today announced it has been named the Top Vendor NPS: All Cloud by AVANT, a leading distributor of next-generation technology solutions. This ...
CMS Wire

Net Promoter Score as a Smoke Alarm: Useful Signal or Misleading Metric?

Practitioner perspectives refine the debate over NPS, revealing why behavioral data and operational discipline often matter more than the score itself. Author’s Note: In Part 1 of this two-part series ...
Business Wire

Broadvoice Receives Industry-Leading Net Promoter Score® for Customer Loyalty and Satisfaction

LOS ANGELES--(BUSINESS WIRE)--Broadvoice, a leading global customer experience technology provider, announced today that its CCaaS solutions, which includes the GoContact platform, received a Net ...