With cynicism and deception at an all-time high, trust is definitely a luxury, and unconditional love is a dream come true.

Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

Every story that has impressed the audience features proactive characters.

Many organizations working toward social change understand the power of stories to transform how people think about and act on issues. It follows that a common question among movement leaders, ...

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning responsibly without limiting future growth.