Data from campaign analysis and marketing-mix models has become easier for marketers to understand. AI-based no-code tools make it possible, but the ease of use has its limitations.

Google updated Meridian, the open-source marketing mix model (MMM) it released in January. The program is designed to help marketers make better-informed budget decisions. The updates expand what ...

The American startup is pitching investors on a $1 billion+ valuation to train a model over a trillion parameters, aiming to reclaim the open-weight lead from Chinese labs like Moonshot and DeepSeek.

Google is enhancing Meridian, its open-source Marketing Mix Model (MMM), to help marketers make smarter, more precise budget decisions. Why we care. Understanding ROI across channels is increasingly ...

The new lineup includes 30-billion and 105-billion parameter models; a text-to-speech model; a speech-to-text model; and a vision model to parse documents.

Chinese open-source AI models have surged to nearly 30% of global usage, up from just 1% a year earlier. Major U.S. tech leaders and startups are adopting Chinese models due to lower costs, fast ...