As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per Lead benchmark! Then out of nowhere, the fun stops ...

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PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Most assume that more visits mean more sales and that fewer visits mean fewer sales. This ...

Losing money on pay-per-click advertising can be an ingenius move. Why? Because PPC works incredibly well when it plays a part in a multi-channel strategy. Many marketers view pay-per-click (PPC) ...

Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click (PPC) strategy can mean the difference ...