Public relations professionals shape an organization's image. They build the brand, spread the organization's message and minimize the effect of negative publicity. At a small company, the PR person ...

Social media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media outlets and paid advertising, and so ...

SquirrelPR, Africa's pioneer PR management software, has entered into a strategic partnership with Syncthesis Innovation Hub, a leading communications and ecosystem enabler, to accelerate the ...

Today’s business world has become so competitive that those who snooze lose in the market share of clients. Over the past three decades, a number of organisations have heeded to the persistent calls ...

In many situations we see public relations efforts spent on creating perfect messages to be shared with external stakeholders. There is rarely an effort put into addressing an internal atmosphere as ...