Packaging is more than a simple container; it’s a powerful brand tool that speaks to consumers before they ever lift the lid. In an era where attention is fleeting and shelf-space is limited, ...

Phenix Label, an Olathe, Kansas-based developer of labels and flexible packaging, has introduced a recyclable packaging design for liquid-filled bottles featuring a tearaway radio-frequency ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

Woolworths’ own brand range has won its branding agency two gold and two silver international Vertex Awards for private-label packaging design. Simon MacDonald, executive director of retail own brand ...

The head of the Pentawards says this year's shortlists show that eco-friendly design has become mainstream across different categories. Packaging designers are embracing sustainability as the new ...

As the UK introduces strict controls on e-cigarette packaging, design agencies are ditching “flashy” graphics for premium, adult-focused aesthetics.