Welcome to TikTok's latest obsession — the performative male. An ideal performative male wears baggy jeans, drinks matcha, has a Labubu, and reads feminist literature. While mostly a joke, a stylist ...

One young man gave away free menstrual products. One unfurled a banner with a demand to “end period cramps.” Another did a card trick and turned the king of spades into the queen of hearts. “It turns ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Regardless of the form in which he manifests, the performative male cares less about genuine personal ...

You may have seen him walking around campus: jorts and a tattered sweater, watered-down matcha in hand, wired headphones trailing into a tote bag that almost certainly also houses a worn copy of “The ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Performative males have emerged as the archetypal Gen-Z meme. The ...

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...