Windows 11 has brought about a wide range of improvements over its predecessor — from the personalized Widgets to the convenient Snap Layouts to the updated look of most of its system apps. Despite ...

Personalization has become a critical component of successful marketing. You’ve likely heard about its importance repeatedly, yet many marketing leaders still hesitate to embrace it—especially ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

After a very brief trial period, Microsoft is bringing ads to the Start Menu for all Windows 11 users. Microsoft announced earlier this month that it would start to test out showing recommendations in ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

Personalization has become a top priority for organizations seeking to deliver differentiated customer experiences and drive commercial results. In 2025, the marketing budget allocated to ...

Microsoft has enabled Start menu ads in the optional KB5036980 preview cumulative update for Windows 11 22H2 and 23H2. The company first announced that it was working on adding ads to the Windows 11 ...