Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Discover how AI is transforming personalization in marketing. Uncover why old tactics fail and how AI solutions are reshaping customer engagement. Personalization and hyperpersonalization are as old ...

Hyper-personalization is ushering in a new era of customer intimacy with experiences that are uniquely tailored for each individual customer. Whether through individualized messaging, curated product ...

Shiva Chandrashekher is head of product at Amazon and has launched and scaled several AI and GenAI consumer products at Amazon. Personalization makes digital ...

Marketers who are strategically integrating generative AI with robust data standards are achieving unprecedented content personalization at scale. And marketers who use genAI are reclaiming hours each ...

Personalization has long been hailed as the holy grail of digital marketing. The ability to deliver the right message to the right person at the right time can not only improve engagement but also ...

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple demographic segmentation has evolved into sophisticated, AI-powered ...

Imagine a world where your digital devices know you almost as well as your closest friends do. They anticipate your needs, adapt to your preferences, and offer experiences that feel uniquely yours.

The latest craze in the fitness world—from gym culture, to nutrition planning, to recovery protocols— is hyper-personalized ...

Join us for a transformative virtual summit where K-12 leaders explore the path to effective personalized learning that improves outcomes for every student. Gain practical strategies to align ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.