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ENGLEWOOD, Colo.—In a bid to improve the effectiveness of connected TV advertising, Dish Media has announced that it is working with BrightLine to provide interactive ad units on live and on demand ...

Loyalty, where consumers remain dedicated to a specific brand, took on a new meaning Tuesday when Google advanced personalized member-only pricing, shopping and shipping benefits for retailers. The ...

As the FCC revives the FM geo-targeting debate, digital audio advertising firm AMA has unveiled a new enhanced artificial intelligence “Long List” feature to its Studio.AI product. This feature allows ...

With iOS 14.5, Apple required app developers to tell users about and have them opt-in to broader tracking. In 2021, Google apps stopped certain tracking methods (IDFA) to comply and not have to show ...

YouTube is expanding livestream features with customizable multiview and side‑by‑side mobile ads, alongside engagement-based ad skipping to reward active viewers. Custom multiview lets users mix up to ...

United Airlines launched Kinective Media, a platform that aims to connect brands to customers via the carrier's seat-back screens and app. The carrier is already working with Norwegian Cruise Lines, ...

Karandeep Singh Oberoi is a Durham College Journalism and Mass Media graduate who joined the Android Police team in April 2024, after serving as a full-time News Writer at Canadian publication ...

Connected TVs have revolutionized video consumption and transformed the digital advertising landscape. And as we’ve seen over recent years, an increasing number of streaming providers and broadcasters ...

In an era when the customer has real-time access to a plethora of product information, advertisements sometimes have little to no effect. Therefore, retailers have had to become more creative in ...