What's an e-tailer to do when it's one of the worst performing initial public offerings of 2000, Wall Street isn't interested and the competition is intense? If you're Pets.com, you make use of your ...

The search is over. The ultimate symbol for the meteoric rise, painful fall and slow, strange resurrection of the dot-com empire has been found. Starting next month, the one-time Pets.com sock puppet ...

The Pets.com sock puppet has returned just in time to poke fun at the government's proposed bail out of the Detroit automakers. The folks at reason.tv have put together a funny spoof using the iconic ...

Today’s marketing moment was chosen by Elicia Greenberg, programs director at the Ad Club of New York. Below, find out why the Pets.com sock puppet, which was created by TBWA/Chiat/Day, is her ...