Points can provide reasons for customers to engage with a business while offering the company levers it can pull to adjust consumer behavior.

Add Yahoo as a preferred source to see more of our stories on Google. Philz Coffee is adding a new loyalty program, following its acquisition by private equity firm Freeman Spogli. (Courtesy of Philz ...

Fresh Thyme Market has added a points-based rewards system to its existing customer loyalty program, the company said on ...

Add Yahoo as a preferred source to see more of our stories on Google. Jimmy John's is launching a new points-based rewards program. (Courtesy of Jimmy John's) This story was originally published on ...

Loyalty programs are rapidly transforming in 2026 from static, points-based perks into strategic, data-driven systems designed to drive profitability, emotional engagement, and real-time value. Brands ...

From points-based systems to exclusive member perks, loyalty programs are evolving into powerful tools for both brands and savvy shoppers. The best ones blend simplicity, personalization, and real ...

Airline loyalty programs often keep members in the dark about how much their points and miles are worth. This page includes information about these cards, currently unavailable on NerdWallet. The ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. According to performance marketing agency Media Culture’s “Holiday ...