One of the key concepts of the acclaimed science fiction book series Foundation, first published in the 1940s by Isaac Asimov, is the ability to predict human behavior. It imagined a new field, dubbed ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...