Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

When speaking of design, people often refer to the user experience (UX) or user interface (UI) but, in fact, design is also a product development process, involving architecture and infrastructure.

Product development is facing a fundamental challenge. Unfortunately, at the very moment when companies need to make better products more efficiently, previous performance innovations in product ...

Product development, no matter the industry, is both an art and a science. Bringing a concept to life requires intensive research, ingenuity, risk-taking, iteration, testing, and a little magic. More ...

The product development process can be improved with single-physics simulation, multiphysics simulation and simulation apps. This article looks at three real-world examples that show how integrating ...

Like all industries, the design and manufacturing world experienced a shockwave of changes in 2020 due to the pandemic, and as a result many product development companies had to suddenly become more ...

The sudden emergence of ChatGPT in 2022 kicked off a race to create new products powered by generative artificial intelligence (AI). Now, companies in all industries are trying to build the ability to ...

Product development may be understood generically as all the things that happen from the initial conception or invention of a product to the point when a product is launched into the market. It can ...