If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Liz Morrell is a freelance ...

Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off.

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

Programmatic advertising has revolutionized how businesses connect with their customers and has enabled marketers to target specific audiences precisely and at scale. In this time of doing more with ...

With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers and businesses are considering investing in programmatic SEO. In this article, I’ll ...

In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted?