A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!
Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...
With digital ads booming, Amazon's scale, AI-driven ad tools and diversified model may give it the edge over The Trade Desk.
IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...
Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...
The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...
SEOUL, South Korea--(BUSINESS WIRE)--GMO-Z.com TECH KR, Inc. launches "AdAffiliate" on March 19, 2026 — a new non-incentive CPI advertising service that integrates SNS programmatic advertising, DSP, ...
The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current ...
In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad ...
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