Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

As digital buying becomes more prevalent in radio and data-driven metrics drive advertising, industry experts are predicting a rise of programmatic across the entire audio content spectrum – but can ...

Proximic's 2026 State of Programmatic report finds programmatic audio is moving into core budgets, funded by reallocated ...

The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today ...

Third annual Proximic by Comscore report underscores performance accountability, with AI-powered optimization now viewed as essentialNEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore ...

According to MiQ, the interest for audio-based campaigns is significantly higher in Asia Pacific compared to North America. Weekly podcast listenership has increased 17% since 2021 because of the ...

Audio has formed a considerable part of listeners' media consumption, with many people in Hong Kong, Singapore, and Japan saying they now listen to audio formats like podcasts daily or weekly. 90% of ...

(MENAFN- GlobeNewsWire - Nasdaq) Third annual Proximic by Comscore report underscores performance accountability, with AI-powered optimization now viewed as essential NEW YORK, Jan. 20, 2026 (GLOBE ...