Bedrock Platform debuted the world’s first containerised demand-side platform (DSP), hosting an instance of its bidder atop ...

NEW YORK, NY / ACCESS Newswire / April 23, 2026 / Firefly , the global leader in moving out-of-home (OOH) advertising, today announced an integration withVIOOH , the leading premium global digital out ...

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts ...

The transaction is designed to strengthen Viant’s AI-powered programmatic buying platform. The post Viant To Buy TVision In ...

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...

Strategic partnership makes AMC’s popular and critically acclaimed content accessible to buyers through a single access pointNEW YORK, April 15, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...

Hearst News wants to help programmatic ad buyers target audiences in all channels. The publisher, which serves 80 million users with reporting, community updates and storytelling, has chosen Magnite ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer ...

The company is set to release its latest statistics for the region, including some eye-popping numbers. Mobile inventory available through TubeMogul's network across Southeast Asia grew 720 per cent ...

Understanding the effectiveness and usefulness of programmatic ad space buying is one sure of way of improving sales and building your customer base within a very short period This type of ad space ...

The early years of programmatic media buying targeting healthcare providers were characterized by widespread frustration. While marketers had little difficulty reaching HCPs in their “blue-jean ...