The programmatic advertising industry had a very public moment the last few weeks. Publicis — one of the world’s largest ...

About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence technology decisions and take programmatic contracts in-house ...

With this new integration, users can access Amazon DSP with their Shirofune platform, allowing for greater flexibility. Amazon DSP is ideal for spot campaigns, pilot programs, or testing ahead of ...

Leveraging big data to find the right audience has been challenging but it’s the key to success in every campaign. In the forthcoming cookieless world, what consumers' biggest concerns are, and what ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...