In its first deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising will top $10 billion this year, ...

Eighty-seven percent of brands and agencies plan to spend at least 50% more on programmatic buys of desktop display, mobile and video advertising in the next six months, according to a survey ...

Within three years, I can see the death of programmatic display advertising, following the steps of the miserable demise of ad networks. You may be surprised that as a digital media person, I would ...

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. For the ...

A new eMarketer report on U.S. programmatic display ad spending found the category should reach $22.1 billion this year, accounting for 67% of that spending total. Following a steady upward trend from ...

Opinions expressed by Entrepreneur contributors are their own. Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is ...

If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional ...

Rebecca Muir, Quantcast, product marketing lead, shares some of her insights on how the worlds of programmatic display and search are starting to merge. Not so very long ago, display marketers and ...

Yahoo recently announced its $640 million acquisition of programmatic video advertising platform BrightRoll, predicted to gross over $100 million in revenue next year. Earlier this year, Yahoo also ...

Here’s a projection to put things into perspective: IPG Mediabrands’ Magna Global recently predicted that U.S. marketers will spend $10 billion of their TV ad budgets through programmatic channels by ...

Discover how B2B programmatic advertising can accelerate pipeline growth by leveraging ABM, intent data, and multichannel ...

A few weeks ago, Google removed ads from the right-hand side of the search results page, causing confusion and rumours to flourish about what this means for the future of search and advertisers’ ...