IAB Tech Lab Launches Industry Council to Address Transparency in $200B U.S. Programmatic Ad Market

With more than $200 billion in digital advertising now traded programmatically in the United States and automation increasingly shaping how media is bought and sold, industry leaders are moving to ...
MediaPost

Is Premium Programmatic Just Like The Ryder Cup?

The programmatic trading landscape is evolving fast. As a result, there are considerable differences in the way the U.S. and European markets are developing. Real-time bidding (RTB) first emerged in ...
MarketWatch

Futurionex Launches MicAi-X Programmatic Trading Management Suite, Ushering in the Configurable Era of Automated Execution

The MarketWatch News Department was not involved in the creation of this content. DENVER, March 31, 2026 (GLOBE NEWSWIRE) -- Futurionex announced the upcoming launch of the MicAi-X programmatic ...
Streaming Media Magazine

Programmatic Trading Now the Norm, Not the Exception, Says Ooyala

Well, that happened quickly. It seems like only yesterday people were trying to figure out what programmatic advertising meant, and now it's the norm. According to Ooyala's Global Video Index for Q3 ...
MediaPost

The 14% Solution (Why It's Not Enough, And Why Programmatic Is Inevitable)

The main problem concerning the role of programmatic-buying in the video marketplace isn’t technology or business models. It’s the way people think about the supply of video. The people who have been ...