Add Yahoo as a preferred source to see more of our stories on Google. Why do we feel so satisfied when we score a great deal? Behavioral economists say it’s because of the “pain of paying” — the ...

We all want to save a few dollars, don’t we? But clipping coupons, thumbing through advertising circulars and going from store to store is so time consuming. Well guess what? You don’t need to do that ...

Why do we feel so satisfied when we score a great deal? Behavioral economists say it’s because of the “pain of paying” — the psychological discomfort of spending money. Coupon apps help soften that ...