After revealing its bold new Xetic cushioning tech last week, German sportswear giant Puma has released the first shoes to feature the innovation, a range of shoes done in collaboration with Porsche ...

Add Yahoo as a preferred source to see more of our stories on Google. “If I go to the office, nobody wears a tie anymore,” Becker continues, noting that the current way of looking at building a ...

Following a year of web3 projects from Nike and Adidas, Puma is finally stepping foot into the metaverse. The sportswear brand has announced Black Station, its first web3 website experience, which ...

Footwear is a key piece for a driver since it's directly responsible for speed and brake control. Combining the classic Porsche yellow with engine-inspired graphics, this new collection from Puma aims ...

Small crossovers and SUVs are one of the hottest segments right now in the automotive industry around the world, and Europe is no exception. It’s only natural then that automakers try to offer as many ...

Retailers focusing on sustainability can realize a number of benefits, including improved customer sentiment, great employee engagement and lower costs. Athletic brand and retailer PUMA has ...