What if there was a scientific method for determining what goes into the buying process that could make marketing to a target audience more than a shot in the dark? The good news? It does exist. The ...

Departments/schools can request that Purchasing and Strategic Sourcing perform a competitive bid or negotiate on their behalf. In addition to simply providing advice to departments and schools if they ...

LONDON--(BUSINESS WIRE)--SpendEdge, a leading provider of procurement market intelligence solutions, has announced the completion of their engagement on identifying different types of procurement ...

Online car sales are taking the U.S. by storm. Nationally, nearly 30% of new car sales last year were completed online. Before the pandemic, less than 2% of vehicles were purchased digitally. Pushy ...

Discover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.

The past year’s economic volatility forced business leaders to shift strategies and reduce spending while simultaneously seeking new paths to profitability. In particular, according to a Gartner ...