Who would have thought that the lowly barcode, the stodgy grandfather of the identification technology world, would reemerge as a marketer’s dream? Well, it is happening. A new generation of barcodes ...
Just over a year later, on June 26, 1974, a packet of Wrigley’s chewing gum sold at a supermarket in Ohio became the first ...
Jim Pond, owner of the Leominster marketing firm Compassed, recently had a client who was looking to make a splash with his marketing strategy. Pond knew exactly the right technology to use: a Quick ...
QR codes were born in a Japanese factory in 1994 and inspired by a popular board game. Here's the story of how they went from the production line to everywhere.
To learn more about our editorial approach, explore The Direct Message methodology. In 2010, brands rushed to plaster QR codes on everything from movie posters to running shoe packaging. Universal ...
I was playing around on my iPhone the other day and happened to use 3D Touch on the icon for the Google Chrome Web browser. Imagine my surprise when one of the “quick actions” that Chrome presented ...
What is a QR code? A QR code (short for Quick Response code) is a two-dimensional barcode that can be read by your smartphone camera. QR codes provide quick access to product information, promotions ...
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