Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

Introduces readers to qualitative research. Highlights the benefits of qualitative methods in dental research. Explains methods of qualitative data collection. This paper is the first in a series of ...

Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Appendices B–G include checklists for those study designs that are expected to be used in the evidence reviews for NICE social care guidance. Other checklists can found in the NICE clinical guidelines ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on opinion, observation or listening abilities.

Dr. Fiona Dobbie is a Senior Lecturer and Director of Research for the Usher Institute at the University of Edinburgh. Fiona is an applied qualitative and mixed method researcher working in health ...

1. A Qualitative Analysis seeks out the ‘why’, not the ‘how’ of its topic, seeking out the quality not quantity. A Quantitative Analysis seeks out the ‘How’, not the ‘Why’ of its topic, seeking out ...