One evening in late 2022, Adam Latif, a high school student in Tampa, sat down at his computer to see if he had been accepted by Harvard University. He had toured the school’s grounds with his parents ...
Promoting college ROI since 2011. First, it didn’t account for the cost of attending college or the opportunity cost of not working full time. Second, it made no attempt to correct or control for self ...
The marketing team at Brand A delivers a campaign with an ROI of 1.6x. The team at Brand B return 2.0x. Which company has the happiest CFO? This scenario I teach at adchool, highlights the fundamental ...
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