People who visit their local retail health clinic may walk away with more than just wellness advice, but free samples, too. Its all part of a new sampling program by the Dialogue Co., a marketing ...

Retail brands want to grow their customer base and revenues; stores want to drive footfall and increase loyalty. Striking the right balance that benefits both parties — and of course consumers — takes ...

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...

We know that retail sampling is a great way to incent trial and purchase. But there are pros and cons. Let’s take a look at both sides. The Advantages Ease of Purchase Taking your sampling program ...