Leaders often mistake agreement for alignment, weakening execution. Real alignment requires shared understanding, visible assumptions, and space for challenge.

In practice, alignment emerges only after people have had time to understand what matters, why it matters and what trade-offs it requires.

We talk about sales and marketing alignment constantly, but how much progress have we really made? Barb Mosher Zinck crunches some fresh data from LeadMD and Drift, shedding light on the factors that ...