Attracting new customers is undoubtedly essential when running a business but nurturing the ones you have is key to sustainable growth. Although no company can retain all customers because of ...

Retaining peak season customers is often overlooked once January rolls around. These shoppers typically drive e-commerce ...

When a homeowner calls your home service company requesting a plumber or an HVAC technician, chances are they have found themselves to be in a difficult situation: they have burst pipes or their ...

CFI Group, customer satisfaction technology and analytics firm, has identified the top drivers of retail customer satisfaction through its Retail Satisfaction Barometer (RSB). The ongoing, benchmark ...

AT&T is leaning on a new strategy to keep its customers away from competitors amid recent challenges.

Manu Mathew is CEO & Co-Founder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. Retaining customers today is challenging. Shoppers have access ...

In a year marked by continued business closures and shrinking profit margins, declining sales remain one of the toughest challenges for companies trying to stay afloat. To regain stability, businesses ...

Every business faces the challenge of acquiring new customers. While marketing efforts are essential, focusing on retaining existing customers can be a more cost-effective strategy. I believe loyalty ...

Too many loyalty programs operate like rusty hand-cranked machines that require immense effort for a single turn. They rest on the premise of short-term retention, a model that stalls the moment a ...

This Insurance Intelligence Report dives into key data points gathered from JD Power Insurance Intelligence studies and proprietary market data to offer a data-driven perspective on the biggest issues ...

"They're the ones that pay my bills," said Depot owner Bert Clark about his smoking customers. To keep sales from slipping, bar and lounge owners plan to do whatever they can to both preserve as much ...