So the big surprise is not why, but why now? There is no single answer to this question — but we can look at the factors that have increasingly piled on the pressure for SAP to change direction and ...

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Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

Back office software giant SAP has long coveted a leadership position in the front office, especially as digital transformation has become the initiative du jour at enterprises around the globe. The ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

Conference keynotes usually open with familiar, high energy tunes to wake early morning audiences up and get them primed for the announcements to come. Think James Brown's "I Feel Good" or U2's "It's ...

SAP has given customers a peek into how it will compete with the likes of Oracle and IBM in the growing market around CEM (customer experience management) software with the acquisition of commerce ...

DUBAI, United Arab Emirates - June 10, 2013 - SAP AG (NYSE: SAP) and hybris has announced that SAP plans to acquire hybris, a rapidly growing and widely recognized leader in e-commerce technology. The ...