Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

The alignment of sales and marketing teams is not just beneficial; it's essential. As business development leaders, we recognize the critical role this synergy plays in annual planning. By focusing on ...

As a C-suite executive, I’ve participated in numerous strategic planning sessions—some good, some, frankly, not so much. Now, as a consultant and an Executive MBA professor, I am often asked to help ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

When preparing for 2025 and all the unknowns the future inevitably holds, a thorough strategic plan is critical to driving meaningful outcomes for any business. Effective strategic plans reflect on ...

In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet, traditional sales forecasting methods are increasingly proving inadequate, as ...

Strategic planning is a shared responsibility across the SUNY Cortland community. The Institutional Planning and Assessment Committee (IPAC) coordinates the planning process by: Providing ...

Nonprofit leaders, midlevel managers, and frontline staff sometimes view strategic planning as one more task heaped onto near-impossible workloads. After all, developing a strategic plan — by ...